Compass Diversified

Client

Compass Diversified (NYSE: CODI)

Partner Since

2020 – present

Services

Brand Development
Website Development
Brand Identity Systems

A Modernized and Elevated Brand & Website for Compass Diversified (NYSE: CODI)

Overview

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Compass Diversified (NYSE: CODI) is a publicly-traded investment and holding company that provides shareholders with unique access to niche middle-market businesses – an attractive segment of the market historically reserved for traditional private equity or other legacy players.

In 2020, Darien Group partnered with CODI on a thorough modernization and upgrade of its visual brand and corporate website. Integrated into the engagement was the development of a new visual brand look-and-feel, logotype, and salient messaging points for the evolved Compass Diversified brand.

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Brand Development

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At the onset of the engagement, Compass Diversified sought to streamline multiple entities under one united brand name in both full and abbreviated forms. Darien Group crafted a logotype that was distinct, easily recognizable, and felt modern yet institutional. Additionally, the client wanted to maintain a directional component that would tie into their firm history and namesake “compass.”

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The result is a well-balanced logotype that not only highlights the client’s four-letter ticker symbol, “CODI”, but also their full name “Compass Diversified.” A layered gold arrow in the top right corner provides a sense of positive, upward motion, and the box surrounding “CODI” conveys structure and stability.

Before
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After
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Website Development

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As the most visible brand ambassador of the Compass Diversified brand, the corporate website was reimagined to communicate the unique elements of CODI’s investment strategy being both an investor in middle-market businesses as well as a publicly-traded company.

Darien Group crafted sharp headlines and compelling copywriting that distilled the core thesis of the firm, which is simply represented in the banner headline:

 

Diversified Private Equity-Style Holdings.
Democratized Public Market Access.

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In parallel with the copywriting, Darien Group created an aesthetic direction that centrally showcased CODI’s subsidiary companies in a fashion that highlighted human interaction with their respective product offerings. Beautiful imagery was combined with a color palette that featured rich navy blue, sky blue, and gold which brought contemporary accents while remaining restrained in execution.

The end result is a polished corporate website that serves as a high-traffic touchpoint for CODI’s audiences, including current and prospective shareholders, asset sellers, intermediaries, and research analysts.

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Supporting Brand Collateral

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The refreshed aesthetic elements were carried through to the firm’s business cards and stationery, ensuring a cohesive realization of the visual brand.

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Signage Design
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