Brand Identity Systems
A Modernized and Elevated Brand & Website for Compass Diversified (NYSE: CODI)
Through our branding and website work with Darien Group, we sought to capture CODI's unique position in the industry. Our new visual brand, logo, and website work together to modernize our firm and to more precisely communicate our differentiators to our constituents.
Chris Gasiewski, Director of Investor Relations
The result is a well-balanced logotype that not only highlights the client’s four-letter ticker symbol, “CODI”, but also their full name “Compass Diversified.” A layered gold arrow in the top right corner provides a sense of positive, upward motion, and the box surrounding “CODI” conveys structure and stability.
In parallel with the copywriting, Darien Group created an aesthetic direction that centrally showcased CODI’s subsidiary companies in a fashion that highlighted human interaction with their respective product offerings. Beautiful imagery was combined with a color palette that featured rich navy blue, sky blue, and gold which brought contemporary accents while remaining restrained in execution.
The end result is a polished corporate website that serves as a high-traffic touchpoint for CODI’s audiences, including current and prospective shareholders, asset sellers, intermediaries, and research analysts.