Client
Harvest Partners
Partner Since
2023
Services
Brand Development
Website Development
Collateral
Harvest Partners, an established private equity firm with over 40 years of experience in middle-market investments and strategic partnerships with high-quality management teams, has a history of acquiring and building growing businesses.
BRAND STRATEGY
A Blueprint for Growth.
Following insightful discussions with the Harvest Partners team, a central theme emerged: “A Blueprint for Growth.” This resonant phrase encapsulates the firm’s unwavering commitment, whether in crafting a “Value Creation Blueprint” for investments, developing new strategies for the future, or planning for generational and leadership evolution.
Visual Brand Development
Through exploration and discovery, Harvest Partners achieved a revitalized identity that embodies dynamic energy, reliability, trustworthiness, and approachability — converging into the embodiment of success.
COLOR PALETTE
The curated color palette reflects a refined, business-like demeanor, anchored by the signature Harvest Green and complemented by three additional hues for depth.
TYPOGRAPHY
Typography, featuring the bold Stolzl and the ever-reliable Helvetica, plays a crucial role in blending modern design with timeless appeal.
VISUAL NARRATIVE
The visual narrative is enhanced by handcrafted geometric graphics, drawing inspiration from circular patterns to symbolize dynamic motion and precision, echoing the brand’s foundational “Blueprint.”
In revitalizing the Harvest Partners brand, the focus was on preserving the iconic logo’s essence, which has effectively represented the firm for over four decades. Opting for a subtle refresh rather than a complete overhaul, the logo maintains its familiar form while introducing a slightly more modern aesthetic. To ensure unity and consistency across the firm’s diverse strategies, distinct logos were crafted for each of the four branches.
WEBSITE DESIGN
In the creation of the new website, the primary goal was to weave a seamless and compelling narrative while establishing a distinct brand identity that authentically represents Harvest Partners’ roots, present trajectory, and future aspirations.
Simultaneously, efforts were made to maintain a sense of familiarity, offering a recognizable touchstone for those who have known and trusted Harvest for many years. The result is a website that not only narrates Harvest’s journey but also invites both new and longstanding audiences to connect with and understand the firm on a deeper level.
VISUAL IDENTITY
