Most companies belong on Facebook and Twitter, although that could change a year from now. Companies in the business-to-business space, generally speaking, should have a greater presence on LinkedIn than they do right now. But what about Instagram or Pinterest or other U.S.-based social media platforms? Is influencer marketing worth the added expense? Should a company seeking to grow overseas gain traction with QZone or Viber? Meantime, how can they use Reddit or Quora as force multipliers?
And lately, companies ignore messenger apps at their own peril. But which ones connect to a specific client base. There are reasons why some people prefer WhatsApp or WeChat or Telegram or any of their competitors.
Few companies have the time and expertise to land solid footprints on all these platforms. Selecting which ones to focus on requires curation to start with, then commitment with the follow-through with community management. This is where having such a partner as Darien Group can make the difference.