Website Development

A professional,  well-designed website is a critical communication tool for creating a favorable first and lasting impression and conveying essential information about the firm.

Visiting a company’s website is frequently the first step in determining whether a company is trustworthy,  credible,  and stable.  Prospective investors,  transaction partners,  and other industry constituents often use private equity or real estate investment managers’ websites as an initial means of due diligence and often will determine whether to engage with a firm based on their initial impressions.

With a deep understanding of the private equity and real estate sectors,  we take into consideration the various audiences,  goals,  and required functionality to develop thoughtful websites with responsive designs that elegantly reformat for varying screen resolutions and devices (desktop,  tablet,  and mobile) to provide seamless user experiences.

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Darien Group understands that digital engagement in the modern era is characterized by low attention spans.  We harness this reality to our clients’  advantage.

Strong headlines,  consistent and compelling branding,  evocative imagery,  and video content combine to create digital platforms that engage visitors who may be multitasking or otherwise distracted during their time on site.

Detailed and data-driven search engine optimization (SEO) is the key to establishing a high-visibility web presence that gets visitors to your site in the first place.  By auditing search engine results and developing website copy and content with that in mind,  we’re able to capture a higher percentage of a firm’s potential audience and channel them to appropriate messages and information.


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In every website engagement, Darien Group strives to combine modern web design principles with visual branding that appeals to industry audiences.  We recognize the unique personality and value proposition of each client while simultaneously employing across-the-board best practices for web design,  delivering an end product that balances seamless user experience and functionality with visually attractive design that elevates the overall corporate brand.

Whether Darien Group embarks on a singular website project or develops a digital platform as part of a larger branding engagement,  we dedicate significant attention to the visual brand discovery portion of the process.  We create and present moodboard drafts,  multiple design directions,  and sample mockups for our clients to revise and select from,  all of which help facilitate conversations about design objectives in an easy,  accessible way.

Starwood Real Estate Income Trust Website


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Darien Group team members handle every aspect of website development, from conceptualization to sitemap, copywriting to wireframes, mockups to programming, and finally to publication. Our digital platform upgrade process typically lasts 16 weeks and includes the following steps:

Using WordPress, a flexible and widely-used platform, we aim to empower our clients by building refined, versatile, and user-friendly websites. Our goal is to ensure that each site sustains our clients as they continue to grow and develop. We are available on a monthly or retainer basis for post-launch assistance, but do not lock our clients in mandatory contracts for ongoing maintenance and editing.

Every visit your site receives is a chance to make a lasting impression, and we strive to help our clients maximize this significant potential.

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