Resources

When it comes to private equity website, one of the crucial decisions to make is whether to opt for a single scroll or multi-page format. This article will explore why, for many new firms, single-scroll sites tend to win out and the advantages of this approach for newer or smaller investment firms. What is a…

The ‘About’ page of your private equity website is a crucial component that tells your firm’s story. Whether your investment firm has been around for 40 years in private equity or is a two-year-old real estate manager, your ‘About’ page should communicate essential details about your firm. This includes ‘About’ Pages for Private Equity Websites:…

The role of a private equity website, particularly its homepage, is often overlooked in the grand scheme of brand building. But, it’s a key player in shaping or affirming brand perception and delivering your brand’s message to its audience.  The homepage sets the tone for your site, both visually and tonally, and it’s likely to…

In the sphere of investment management, website development isn’t just a task – it’s a strategic milestone. This is especially true for our clientele at Darien Group, a specialized branding agency with extensive experience in brand and website development. Our clients, mostly investment managers, often approach us when they need a new private equity website…

Creating an engaging and compelling pitchbook requires a careful balance of established best practices and creative, unique content that resonates with your audience. Recently, we shared these best practices for private equity pitchbooks in a comprehensive blog post.  How to Create the Best Designed Private Equity Pitchbooks Today, we’re switching gears and offering additional quick…

In 2017, while delivering a lecture at a real estate conference, I first conceived of a series on best practices for creating pitchbooks. Even though I was relatively inexperienced at the time, the principles I proposed remain as relevant today as they did when I first introduced them. Through my work, I’ve observed how these…

Investor presentations are perhaps the most frequently used tools in a fundraiser’s toolkit. This tradition has been around for decades, tracing its origins back to the investment banking world. But what worked in the beginning doesn’t necessarily serve modern best practices. Challenges with Traditional Investor Presentations The hallmarks of investment bank-style presentations are still visible…

In the competitive world of investment management, standing out can be a daunting task. A small set of investment firms rise to the top echelons, distinguishing themselves by raising significant capital over the years. These firms, often featuring in the top 30 or 50 of the PEI Top 300 list, present a unique challenge and…

Our last post discussed our investment management branding approach for spinouts. Here, we discuss the middle market and best practices for mid-sized investment managers. The term “middle market” can be nebulous, encompassing a wide spectrum of entities. On one end, there are firms we’d classify as middle or lower-middle market. These are established players with…

As promised, we are exploring the investment management branding best practices for investment managers of three primary categories: spinouts (or spinoffs), middle market private equity, and mega managers. Below is a comprehensive guide to the spinout brand journey in private equity. Starting a new firm, whether from scratch or a spinout, is most commonly initiated…

At Darien Group, we acknowledge the significant variances in working with investment management firms across different stages of maturity and sizes. These factors are not always directly correlated, but we can’t overlook their correlation and influence on the tailored investment managing branding approach we deploy when serving our clientele. 3 Client Categories for Investment Management…

Brand development in investment management is a unique art form, calling for a distinctive approach. To accurately represent a firm in the private equity industry, brand consultants must go beyond basic comprehension of investment management principles and delve into the intricate elements of a firm, those differentiating attributes that are truly uncommon and ownable. Darien…

Who Are Start-Up and Spin-Out Private Equity Firms? Starting a new private equity firm, whether it’s a start-up or a spin-out, is most commonly initiated by a person or a group of individuals leaving their current employment to branch out independently. Drawing lessons from the history of private equity, many of today’s renowned firms were…