Private Equity 
Website Development

There are thousands of agencies and people who can build you a website. The process can take from a week to a year, and budgets can run from the hundreds of dollars to hundreds of thousands.

At Darien Group, we’ve right-sized the website development process for investment management clients in order to get you the new presence you need and deserve in a manner that is both strategically sound and also highly efficient.

Our Process

Strategic Content Advisory

Through collaborative discovery sessions and targeted research, Strategic Content Advisory establishes a clear framework for website messaging, aligning the firm's brand goals with the needs of various constituents while identifying opportunities to showcase strengths, refine positioning, and foster meaningful engagement.

PE Brand Perception

Design Direction

Leveraging insights from our rangefinding process and established brand motif, Design Direction transforms strategic vision into intuitive, visually compelling layouts that optimize user experience and clearly communicate the firm’s brand identity.

Full-Copy Wireframes

Full-Copy Wireframes provide a blueprint for the firm's website, combining draft language and structural mapping in a lightly interactive format to demonstrate site organization, flow, and alignment with key messaging objectives.

Single-Scroll vs. Multi-Page

Website Prototype

Website Prototype delivers an interactive preview of the site’s design, content, and functionality, allowing stakeholders to visualize the user experience and provide informed feedback.

Programming

Optimized for mobile, desktop, and tablet devices, and compatible with all modern browsers.

Your Firm’s Website Matters

Hosting and Maintenance

Ensuring the firm's website remains secure, updated, and fully optimized post-launch, with ongoing support for continued reliability and performance.

For investment managers, sometimes a new website represents a significant brand evolution; sometimes it's simply a new website.

Toward the former, we often integrate a partial or full Brand Development exercise to set foundations prior to website development.

For more straightforward builds, we streamline our process to deliver optimal results more quickly, often ahead of a key date or announcement.

How Do You Calculate ROI on Branding in Private Equity?

Samples from the Darien Group Website Portfolio

Monticello Associates

The Monticello website was meticulously designed to create an efficient yet unforgettable user experience, with a simple top navigation that intuitively guides visitors to the most impactful content. Each page is thoughtfully constructed, ensuring every inch of space is utilized effectively, reflecting the respect and consistency Monticello extends to potential partners.

GEM Realty Capital

We endeavored to create a website that emphasized the GEM team’s extensive experience in the industry, using visual aids to demonstrate the Firm’s history and guiding principles. The website also promotes GEM’s comprehensive and synergistic investment platform, detailing how each strategy is dedicated to three core market opportunities.

Harvest Partners

In the creation of the new website, the goal was to weave a seamless and compelling narrative that authentically represents Harvest Partners' roots, current identity, and future aspirations. The result is a website that narrates Harvest's journey, inviting both new and longstanding audiences to connect with and understand the firm on a deeper level, while maintaining consistency across its diverse strategies.

A private equity website design by Darien Group opened on a tablet on a wooden table.

Duration Capital

Discover how we crafted a dynamic and visually compelling brand for Duration Capital Partners, combining thoughtful design with a strategic approach to reflect their commitment to the transportation industry and their value-add partnerships with businesses driving the movement of people and goods across North America.

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