Private Equity
Brand Development

Brand development is a critical foundational step for many clients' broader marketing efforts. During this phase, internal brand groundwork is laid toward future construction of external-facing materials and content.

Our Process

Discovery

Brand development begins with an in-depth analysis of past and present marketing materials and competitive research. We then conduct discovery interviews with key stakeholders to build a complete understanding of firm history, strategy, objectives, and more.

Your Marketing Taskforce

Key Findings

Rangefinding

We begin Visual Brand development with a rangefinding workshop to gain a preliminary understanding of aesthetic preferences, such as graphic elements, colors, fonts, and imagery.

PE Website Design Strategies

Design Directions

Leveraging key findings and visual brand rangefinding, we develop and present design directions that align seamlessly with the brand's core identity and objectives. Each direction is strategically grounded while offering a clear and creative pathway to evolve the brand's visual identity.

Brand Identity

In this step, we bring the brand identity to life by showcasing how its visual elements work cohesively in real-world applications. Through mockups, we demonstrate the use of colors, typography, images, illustrations, and videos to illustrate the brand's look and feel.

Brand Assets

Includes a Style Guide advising on best usage and application of the new visual brand as well as font files, logo files, and image samples.

Darien Group views successful brand development in private equity as the intersection of messaging strategy and visual brand design. One half without the other is an incomplete solution.

Accordingly, our brand development projects frequently include components such as: discovery interviews, audience segmentation and profiling, market research, messaging pillars, creative campaigns, logo design or refresh, style guides, and materials mockups.

How Do You Calculate ROI on Branding in Private Equity?

The end result of a successful brand development project ought to be a platform and identity that serves the client for five to ten years, often preceding the development and production of a new website. Each element of a strong brand works together to ensure a cohesive and impactful brand experience.