Client
GEM Realty Capital
Partner Since
2021
Services
Brand Development
Website Development
INTRODUCTION
GEM Realty Capital, established in 1994, is a leading investment firm focused on private market real estate assets, publicly traded real estate securities, and non-controlling interests in private real assets and infrastructure companies.
Darien Group partnered with GEM to enhance and refresh its brand communications, highlighting the Firm’s investment philosophy, collaborative team, and deep commitment to community engagement and leadership.
BRAND STRATEGY AND VISUAL IDENTITY
After conducting several discovery sessions with GEM team members and external constituents, Darien Group assisted GEM in identifying differentiated messaging opportunities to further emphasize the Firm’s current market position and strategic advantages. Through a collaborative and focused process, we formulated a cohesive messaging platform to be used across a variety of marketing channels.
Darien Group created a visual identity that reflects GEM’s strategic agility and foundational strength, incorporating elements that highlight the GEM name and its Chicago heritage. The design includes architectural motifs from Chicago, symbolizing both the city’s dynamism and GEM’s growth and stability within the industry. This identity is meant to resonate across all platforms, reinforcing the Firm’s brand as innovative and enduring.
WEBSITE DEVELOPMENT
Darien Group redesigned GEM’s website to offer a seamless user experience while effectively narrating the Firm’s story. The website serves as a cornerstone for GEM’s digital presence, designed to engage users with interactive elements and comprehensive information about the firm’s services and impact.
The website’s tagline, “Innovation that Endures,” illuminates GEM’s unique ability to remain at the forefront of real estate investing, continuously providing investors with access to strategic opportunities by leveraging their insights into secular trends, market inefficiencies, and price dislocations. We endeavored to create a website that emphasized the GEM team’s extensive experience in the industry, using visual aids to demonstrate the Firm’s history and guiding principles. The website also promotes GEM’s comprehensive and synergistic investment platform, detailing how each strategy is dedicated to three core market opportunities.
