Paine Schwartz Partners
Fund Marketing Materials
A Brand New Refresh for an Established Private Equity Firm
From there, we identified visual brand and positioning directions that align with Paine Schwartz’s personality and business goals and proposed messaging tactics to help the firm stake its claim as the world’s preeminent private equity investor in the food and agribusiness sector.
We recognized the importance of bringing the agriculture-based end products of Paine Schwartz’s portfolio companies to the forefront of all branding materials.
Through the utilization of highly saturated colors, emotionally vivid imagery, and aesthetically appealing layouts, we implemented dramatic imagery and engaging content to support Paine Schwartz’s status as a trustworthy partner with a record of industry-leading transactions.
The reworking of the firm’s logo displays a twofold perspective. While the mark illustrates wheat sheaves representative of the firm’s focus on and commitment to agribusiness, it also recalls the fletchings on an arrow, connoting continuity, direction, and accuracy.