OpenGate Capital

Client

OpenGate Capital

Partner Since

2017

Services

Brand Development
Website Development
General Collateral

A Sophisticated Brand Reposition
for an International Firm

Overview

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OpenGate Capital is a Los Angeles-based private equity firm that specializes in acquiring and optimizing lower-to-middle market businesses throughout North America and Europe.

With its global presence, combined with its deep focus on target sectors and investment types, the firm is known to bring innovation and transformational value to complex transactions.

Darien Group has been instrumental in building out OpenGate Capital’s brand and messaging, and they continue to be a valuable partner for our firm’s ongoing marketing initiatives.

Alanna Chaffin

Co-Head, Investor Relations & Communications

Brand Development

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Darien Group began an exploratory engagement with OpenGate Capital through the revival of the client’s brand foundations. The objective was to capture the firm’s vibrant team culture, rigorous investment strategy, and relentless drive in the form of a new tagline, messaging pillars, and visual brand. These elements were cohesively realized and subsequently incorporated into key brand touchpoints, such as the corporate website, company brochure, activity reports, and digital marketing assets.

Realizing Potential speaks to the depth of OpenGate’s mission: mining unique opportunities from complex situations that require a high degree of expertise to generate accretive value for its limited partners. The tagline is straightforward and to-the-point and serves as the umbrella for each supporting pillar developed in the initial messaging exercise.

Through a slight logo refresh, Darien Group was able to preserve the firm’s mark of an open gate, a symbol of new beginnings, inclusivity, and opportunity, while sharpening up the outline and font to modernize the overall logotype. The bright blues and whites of the original color palette graduated to complementary shades of deep indigo and brass-gold, and a serif / sans serif typography pairing was selected. Powerful images of terrain, mountains, and bodies of water accompany the brand elements, ultimately creating a dynamic and balanced
corporate brand.

Website Development

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As one of the highest-touch pieces of the new brand, OpenGate’s corporate website needed to communicate key narratives about the firm, investment strategy, and creative value-add capabilities in an effective and compelling way.

Key to the aesthetic development of the site were sweeping images of natural landscapes, combined with a rich color palette and typography selections, to highlight the firm’s global presence. Along with sharp headlines and editorial-style page layouts, the site is a classic-modern blend of institutional expertise with forward-thinking approach.

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The final result is a robust corporate website that serves as an effective brand ambassador for the client’s audiences, including current and prospective investors, asset sellers, intermediaries, and media personnel.

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Supporting Brand Collateral

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Darien Group serves as an ongoing resource to the OpenGate marketing team to generate regular communications touchpoints to investors, management teams, and the general public. For all of the client’s deliverables, the most critical component is ensuring that each piece is designed to brand standards, compelling from a narrative perspective, and uniquely representative of the firm’s mission, vision, and values.

Corporate Brochure
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Activity Reports
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Digital Marketing Assets

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The refreshed branding extends to all corners of OpenGate’s materials, including digital touchpoints that carry the firm’s messaging and tone to its various audiences. Through customized design and standout headlines, OpenGate’s collateral serve as confident brand ambassadors in all applications.

Event Invitations
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Email Blasts
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LinkedIn Graphics
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