Client
Searchlight
Capital Partners
Partner Since
2022
Services
Visual Brand Development
Website Development
Founded in 2010, Searchlight Capital Partners is an investment firm dedicated to identifying and developing outstanding global investment opportunities. With a flexible mandate to invest in private equity and debt, Searchlight applies its analytical rigor and intellectual curiosity to a variety of transaction structures primarily in its core sectors.
Aspire. Inspire. Transform.
Searchlight Capital Partners engaged with Darien Group in 2022 for a rebrand project intending to elevate the brand’s foundations. The process was guided by firm stakeholders’ aesthetic sensibilities as well as their company ethos of “Aspire. Inspire. Transform,” ultimately yielding a dynamic and editorial worthy visual brand and website.
Visual Brand
Drawing upon the firm’s name and ability to transform their companies, Searchlight’s visual brand features plays on light and dark most notably in its graphical elements and color palette. The graphical elements represent light beams and shadows; the color palette of black, white, and electric blue creates a striking contrast for use across digital and print collateral.
WEBSITE
The intent of Searchlight’s new website is to channel the company’s personality and drive through thoughtful application of the visual brand and crisp messaging. Following a successful discovery phase, Darien Group prioritized the modern web visitor experience, leading to an emphasis on more engaging visuals, movement across pages, and punchy, impactful copy.
