Single-Scroll vs. Multi-Page Private Equity Websites: What’s Best?

Single-scroll vs. multi-page private equity website: which is best for your firm?

This article will explore why single-scroll (or single-page) sites tend to win out and the advantages of this approach for newer or smaller investment firms.

What is a Single-Scroll Private Equity Website?

A single-scroll website is exactly as it sounds—it consists of a single page with no or very few interior pages. 

This setup may still include a top navigation bar, but instead of directing viewers to a separate page, the navigation simply scrolls down to a content anchor within the home page.

Single-scroll websites can range from compact and short to fairly extensive and full of information. 

Due to a lower design and production burden on the agency, they are often quicker and less expensive to develop, making them an enticing choice for certain contexts.

Consider the single scroll we recently launched for Constellation Wealth Capital. 

This is an excellent example of how a well-crafted and thoughtfully designed single scroll can serve a newly formed firm in its early days. 

When is a Single Scroll Website Appropriate?

The organization's size and age commonly dictate the choice between a single-scroll and a multi-page website.

Newer managers and smaller companies, whether measured by employee count or assets under management, are the most likely to benefit from a single-scroll website.

For instance, if a team spins out of a larger firm, it may start its first fund with no portfolio or just a few pre-fund deals. 

If the team is small and the firm is experiencing rapid development and growth, investing time and resources into a multi-page website may not be the best approach.

Factors to Consider: Timing, Budget, Stage

There could also be strategic reasons to get a website up quickly. 

Perhaps a fundraising initiative will start soon, and the company wants to ensure it’s easy for prospective investors to find its digital presence. 

If the company has a short timeline and a tight budget or is new enough, the founders are bootstrapping, so a single-page website can offer a high-quality solution that doesn’t break the bank.

A single scroll website can serve a firm well into its second or third fund. 

At this stage, it may be time to invest in a full multi-page site with a strategy page, an ESG page, an improved team page with individual bio pages, etc.

The Advantage of a Single Scroll Website

One final point to bear in mind is that a multi-page site may appear thin on content for smaller managers. 

For example, a dedicated portfolio page with only three or four investments might give the impression of being underdeveloped, regardless of their substantiality. 

The same concern applies to the team page.

A single-scroll website helps avoid this issue, presenting all the necessary information in a substantial and elegant format.

Developing Your Firm’s PE Website

As you’ve seen, single-scroll websites are an excellent tool for smaller or newer firms, providing a cost-effective, efficient, and effective digital presence.

Of course, there are always exceptions and other considerations regarding a firm's best private equity website. 

Book a call with Darien Group team today to discuss your firm's most impactful strategy.