Human-Centered Branding for a Redefined Experience
Darien Group partnered with Banneker Partners to refresh their brand identity and create a website designed to resonate with prospective sellers of software businesses, often founder-owned and led.
Through a collaborative process, including interviews with portfolio company CEOs and authentic storytelling, the new digital platform highlights Banneker’s people-first approach, its unique niche in lower-middle-market software investments, and its entrepreneurial culture.
Founded in 2016, Banneker Partners is a private equity firm specializing in software, SaaS, and technology-enabled services. Focusing on lower-middle-market companies, the firm supports management teams with a tailored framework of best practices and resources built on deep enterprise software expertise. Banneker’s approach emphasizes collaboration and adaptability, helping businesses to unlock their full potential.
The redesigned website serves as an impactful showcase of Banneker’s unique strengths and distinctive approach. The refreshed brand aligns with the firm’s West Coast roots, combining a sleek, modern design with a collaborative and approachable tone that resonates with its target audience. From the tagline to the CEO testimonials, the Banneker brand recognizes and celebrates the firm’s humility, collaboration, and expertise at growing software companies.
