Building a Legacy in Transportation
Duration Capital Partners partnered with Darien Group to establish a distinctive digital identity reflective of the firm’s expertise in transportation investments. As a newly independent spinout from Oaktree Capital, Duration needed a branding solution to support its next chapter, from logo and website creation to marketing collateral.
Through an intensive collaboration, a brand was crafted that highlights Duration’s unique focus on transportation assets while emphasizing its human-centered investment approach.
The branding and website capture the durability and impact of transportation investments, blending authentic imagery of bridges, ports, and vehicles with dynamic design elements that bring the sector to life. The visual identity balances the scale of transportation infrastructure with the human stories behind it, using clean sans-serif typography, subtle animations, and interactive hover effects to enhance usability while maintaining a streamlined, readable design.
The new website serves as a dynamic platform to showcase Duration’s expertise and values, blending authentic photography of transportation assets with vibrant overlays that add energy and reflect the sector’s vitality. Built to evolve alongside the firm, the site seamlessly accommodates new content and materials as Duration grows. Every element aligns with the firm’s mission to build enduring value in the infrastructure sector while honoring the people and industries it serves.
