Client
Endeavour Capital
Partner Since
2022
Services
Messaging Development
Visual Brand Development
Brand Identity
Website Development
Video Production
Endeavour invests in family and founder-owned businesses in the American West. Endeavour pursues a regional investment strategy that aims to contribute to both our companies and our communities. Founded in 1991, Endeavour has been committed to building lasting value in western mid-market businesses for over 30 years.
Endeavour’s Mixed Media Storytelling
In 2022, Endeavour Capital approached Darien Group with the goal of partnering on a milestone re-branding project to more effectively represent the Endeavour story, both visually and through messaging. From an in-person discovery process to an on-site video shoot, the result is a mixed media brand identity that capitalizes on the Firm’s salt of the earth, high-integrity culture, and emphasis on partnership.
MESSAGING AND VISUAL BRAND
The engagement kicked off with two days of interviews in Endeavour’s Portland offices, giving Darien Group the opportunity to get immersed in the culture and personality of the firm. From this discovery phase, core messaging tenets of integrity, partnership, and Firm specificity were established and woven into the burgeoning visual brand.
The result is a closely knit messaging and visual brand platform that speaks to Endeavour’s foundations: impressive imagery of the American West, friendly, casual team photography, proud displays of Endeavour partnerships, and rich colors, tones, and fonts to seamlessly tell their story.
WEBSITE
As a key piece of their branding, Endeavour’s website communicates their strong presence in the American West and core themes of integrity and partnership across every page. With succinct content, impressive visuals, and personable video content, the website takes a visitor through the Endeavour story, commanding attention while remaining approachable.
Video Production
Video content serves as the cornerstone of the Endeavour website, allowing interviewees to directly take part in the firm’s storytelling. Interviews were conducted with team members and portfolio CEOs, emphasizing the Firm’s longstanding commitment to supporting family- and founder-owned businesses as well as the genuine attention and care which Endeavour grants to each of its partners.
BRAND IDENTITY
Endeavour’s identity items have been crafted to display the full range of the visual brand across several types of collateral.
