Client
Monticello Associates
Partner Since
2022
Services
Brand Development
Website Development
Collateral
Monticello Associates is an independent investment consulting firm with a singular focus: providing highly specialized, non-discretionary investment advisory services to prominent foundations, endowments and family offices.
Brand Development
More Is Seen
Darien Group partnered with Monticello to bring to life the Firm’s differentiators through a cohesive messaging platform and aesthetic visual identity. Central to Monticello’s identity are the deep-rooted relationships that have been formed with some of the most reputable family offices, endowments, and managers within the industry.
WEBSITE
The meticulous construction and design of the Monticello website were driven by a dual commitment to an efficient yet unforgettable user journey. The top navigation, marked by its unassuming simplicity, acts as an intuitive guide, intentionally steering visitors towards the most impactful and meaningful content.
Upon landing, users are welcomed by a compelling tagline and a succinct sentence of high-level, high-impact descriptive language, creating an immediate and lasting impression.
In the development of each page, there was a conscious effort to utilize every inch of the website effectively. This approach reflects the depth of respect and consideration that Monticello extends to potential partners navigating the site. The seamless user experience also mirrors the Firm’s commitment to clarity and precision, ensuring that every visitor is met with a digital space that not only informs but also resonates with the ethos of Monticello.
LOGO DESIGN
The Monticello logotype was inspired by two unique elements, reminiscent of critical features of the Firm’s identity – expertly crafted architectural forms and the bold letter M. The seamless blend of the two intertwines the structural elegance found in architectural design with the symbolic power embedded within the letter M. The result is a memorable and distinct logotype.
BRAND STYLE GUIDE
