Our Services

Since our founding, fund marketing materials have been at the core of the Darien Group service offering. Part of Managing Partner Charlie Ittner’s initial vision for the agency was that private equity and real estate investment firms could optimize their pitchbooks, PPMs, DDQs, and tearsheets to raise capital more efficiently. Throughout our history, we’ve employed professional design and visual branding, sharp copywriting, and modern communications tactics to improve the standard across the fund marketing material suite.

For private equity and real estate investors, the website is an essential first point of reference for virtually every constituent audience. With a deep understanding of the private equity and real estate sectors, Darien Group develops thoughtful websites with responsive designs, providing a seamless user experience across devices.

Whether redeveloping an existing brand or starting from scratch, Darien Group works intimately with clients to articulate the heart of their brand identity. Through messaging exercises and the use of tools like moodboards, Darien Group ensures that the true personality and value proposition of a firm are deployed across digital and physical collateral.

High-quality media assets such as photo and video can serve as lasting aids to be leveraged in any piece of printed or digital collateral. Their usage and relative quality can elevate or limit the overall effectiveness of a brand narrative. In keeping with developing industry standards, Darien Group can create meaningful photo and video content that will serve clients for years to come.

Attractive and properly executed corporate materials such as brochures, fact sheets, and email signatures will serve as indication of a firm’s general level of organization and diligence. Darien Group works with clients to design both generalized and in-depth, content-specific materials to be distributed among the client’s network.

Once upon a time, there were so few mass communication options that businesses clamored for a chance to get their signals out. But technology flipped the media world and now businesses face another problem: Having enough to say.

Being a good corporate citizen is more important than ever. That’s because potential investors are looking at responsible stewardship every bit as closely as is any local conservationist. And yet there is much more to conscientious governance than “going green.”

When a merchant bank, private equity house or venture capital firm buys an oil company, it’s for the wells. When it buys a software company, it’s for the code. It’s almost never for the brand. That’s the aggregator’s job.

Even the most self-confident chief executives feel the pressure when they rise up to the dais to face shareholders, bondholders, lienholders and everyone else who are invested in their success or failure. The annual general meeting (AGM) is equal parts performance review and public spectacle.