Photo and video assets play an essential role in brand development and the production of external-facing materials.
High-quality media should serve as enduring brand assets, leverageable toward websites, search engine optimization, and collateral. Their usage and relative quality can elevate or limit the overall effectiveness of a brand narrative.
The New Industry Standard
Increasingly, the investment management industry is adopting video as a best practice when building new websites, bolstering search engine optimization (SEO), and fostering engagement at annual general meetings (AGMs). Video is a chance for new constituents, such as prospective investors or intermediaries, to interact with a firm prior to actually meeting, and can showcase new angles of a firm’s value proposition to existing contacts.
There are many ways to craft exciting video content for private equity and real estate managers:
– Interviews with executive leadership and portfolio company management teams
– Supplementary footage of portfolio company business operations
– Moving case studies of portfolio properties
– Animations and interactive diagrams
Whatever its application, the immediacy of video content makes it appealing to firms in any industry.
Capturing a Firm’s Character
A thoughtful and professionally planned photoshoot will yield image assets that serve a firm for years to come. Executive headshots and team photos have the ability to convey a firm’s personality and character. Candid shots of team members are an excellent replacement for stock imagery as website banners and corporate brochure photos. Additionally, photoshoots are another effective way to showcase a private equity firm’s portfolio company’s operations or a real estate firm’s properties.
All these efforts are multiplicative of a client’s investments in their overall digital presence. Websites and search engine profiles will benefit greatly from a large, diverse base of video and photo media. Proper tagging and cataloguing will help these assets (and, likewise, the firm that develops them) rise to the top of the search rankings.
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