An effective REIT website must serve the same purposes as an effective site for a private equity real estate fund. A strong site will detail its funds’ missions, their investment strategies and processes, and their management teams. Calls-to-actions for prospective investor visitors to the sites should be clear and easy to find.
Unlike many private equity websites, a REIT website’s copy must be written with RIA and individual investor audiences in mind. The website cannot assume the same degree of subject matter knowledge that a more institutional investor-focused site may. As such, the REIT manager should be measured in its use of industry-specific terminology and jargon throughout their REIT website.
It is critical for any REIT website developer to work efficiently with the REIT manager’s legal counsel to install all necessary disclosures so that the site is compliant with REIT regulations. These disclosures are often formatted as pop-ups or footers on relevant pages. Savvy development and design teams can craft these necessary messages in such a way that they do not detract from the overall REIT website visitor’s user experience (UX).
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